Failed Products Essay Example | Topics and Well Written Essays - 250 words

Failed Products - Essay Example This product was abandoned just a few weeks after its launch and the initial version was resurrected with a new name; Classic Coke† (Robert, 1995). The second product that flopped is Crystal Pepsi which was launched in 1990s as clear cola. This brand lacked lemon/lime flavor unlike the rest of other clear carbonated drinks. It also lacked usual cola flavor. In spite of a costly media blitz, Crystal Pepsi failed to catch on and Pepsi incurred millions of dollars guessing at straws and never recovered fully. This was a big blunder that their competitors learnt from; never change a color that is acceptable to your consumers. Lastly Ben-Gay Aspirin is another example of product failure. Thus having a famous name behind a product that is new does not guarantee success-at times it can be an obstacle if the brand is closely tied to one image or product. Ben-Gay is famous for its exceptional strong smell-and its pain-reducing balm’s burning/warming sensation on its getting in touch with skin.However this wasn’t an excellent fit for Ben-Gay aspirin launch by Pfizer decades ago. Whereas the products were related in that both were designed for pain relief, consumers could not get a taste for swallowing a tablet with a brand they related to burning sensation. Ben-Gay erred in attaching a popular name to something entirely out of character. They should have used a different brand name (Michael,

The Pursuit of Happyness Essay Example for Free

The Pursuit of Happyness Essay America is a land of great hope and opportunity, but with its many benefits, there are also flaws, such as a large homeless population. The Pursuit of Happyness is a movie based on a true story about a man named Chris Gardner, and his struggle to live a happy life. Jonathan Kozol’s essay, â€Å"The Homeless and Their Children† is about Laura and her struggle to maintain a good life for herself and her family. Will Smith, as Chris Gardner, in The Pursuit of Happyness is very similar to Laura from â€Å"The Homeless and Their Children† because they both are unable to provide for themselves or for their families, and do not have a stable place to live thus, supporting Kozols picture of homelessness. Both have different causes for being homeless, but share similar effects. Chris Gardner’s story starts in 1981, in San Francisco. He is a very smart and hard worker who deeply cares about his wife, Linda, and son, Christopher. Gardner takes a chance and invests his life savings into a device called a bone-density scanner. He goes around selling these from door to door. Soon the people stop buying it, due to it being expensive. This leaves Chris on his knees, with his wife leaving him and moving to New York, with very little money, and being kicked out of his apartment. His wife tries to take her son, but Gardner refuses. He then applies for a stockbroker position at Dean Witter, but in order to get that position he has to go through training for six months without pay. At the same time, the government takes what little money he has left in his bank account for his taxes. This makes him unable to pay for the rent, leaving him and his son homeless. From this point on, Gardner goes through numerous hardships such as sleeping in a bathroom, searching for a job day by day, and finding a way to feed himself and his son. Chris does not give up at all, but rather works even harder for that one and only position, which is also being pursued by nineteen other people. In one scene, he tells his son â€Å"Hey! Dont ever let somebody tell you You cant do something. Not even me. All right†? Chris finally gets the job, goes to his son, and embraces him. In â€Å"The Homeless and Their Children,† Jonathan Kozol visits the Martinique hotel and interviews one of the homeless families. He decides to call the mother Laura. She has four children and they face many difficulties. Her oldest son has been diagnosed with lead poison, and the youngest daughter with scabies. The hospital keeps sending letters to her, but due to her illiteracy, she is not able to read them, thus preventing her from helping her children. She also has many problems with her home. Her room’s radiator is broken, and the bathroom plumbing has overflowed. Laura has four rooms in her apartment and each is more dangerous than the other one. The screws are loose in the crib; the corners of the beds are sharp and unprotected. Just by being homeless, she has enough problems, but also being illiterate only adds more. Her apartment also has big rats that come out at night and bite sometimes. Laura has gotten into many arguments with the manager of the building and complained to him about fixing the problems â€Å"Why you give my son lead poison and you didn’t care?†(Kozol, p.308) of her apartment, but he just ignores her and says that she is causing trouble for him. On Christmas, her children complain that they did not get any presents, but Laura tells them you will get something soon. Laura faces many numbers of problems each day, but she does not give up. She says â€Å"I figure: Go to church. Pray God. Ask him to help. I go on, my knees, I ask Him from my heart†. (Kozol, p. 309). Chris Gardner and Laura are similar in that they have both made wrong decisions in their lives. Gardener invested in the bone density machine, Laura, being young, got drunk with a boy, and that lead to her having a child. Laura did not believe in abortion so she kept the child however; she should n ot have had any more children since she was not capable of taking care of them by herself. Gardner on the other hand had to only worry about his one son and his son become a motivation for him to exceed in life and be a good father. Another similarity is that both individuals tried to make things better for there families. Laura did her best to read and since she could not read, she tried to understand the pictures she saw in the newspapers, grocery store etc, to help better her life. Gardner was capable of reading but he had a changed in career even though he did not poses the right education for the job that he was going for, he taught himself many things and ended up getting the job. The cause of Gardners ending up homeless was a bad financial decision. The effect of his homelessness was that he was unable to find a suitable place to operate from. He had to bounce around from motels after motels and eventually homeless shelters, which made his life more difficult. Laura ends up being homeless because she never got a chance to be educated, and then she got married very early and had kids, and this became a burden for her. The cause and effect on the society are that people can appreciate the little things they take for granted just by imagining themselves in Laura’s situation, and learn how harsh a life of a homeless person is. The society can learn from this, and thus, choose to help people like Laura by volunteering. The effect of Gardner’s story is that his patience and perseverance became an inspiration to the society. The Pursuit of Happyness portrayal of a homeless person is very similar to Kozol’s portrayal of homelessness. They both are unable to support their families, Gardner cannot find a job, due to Laura’s illiteracy she is unable to reply to the hospital or the welfare department. In this situation for both characters, many things can be done to improve their lives. First of Laura should have done something to keep her childrens father around all the time. When a family supports each other, they are successful and are able to prosper through many hardships. In case of Mr. Gardner, he should have made his early decisions carefully and through consulting family members and other who might have knowledge in the product that he was investing in. These two stories are very similar but with very different endings. In the end, people should not blame problem on themselves or others, instead they should come together and find a solution.

Children: Tomorrow’s Future Essay -- Education Kids Teaching Papers

Children: Tomorrow’s Future Introduction Let children be children, is not only a popular phrase heard in education, but it is also my motto. Yes, it is true, today’s children are tomorrow’s future; but how we choose to raise our children determines the outcome of our future. Many believe academics should be stressed more in schools, taking away from children’s playtime. I feel that play is what molds a child. Play allows not only a child’s imagination to run freely, but builds and strengthens children’s motor, language, cognitive, and social emotional development skills. I believe that play; along with parental involvement forms a child’s identity. Play is what makes children: tomorrow’s future. Body Motor Development Motor Development is defined as â€Å"the development of skill in the use of the body and its parts† (Charlesworth, 2000.p.12). Motor development can be even further defined by dividing it into two main categories: (1) Gross Motor and (2) Fine Motor skills. Gross motor skills involve many different physical motives and activities. The ability to run, jump, build muscle strength, gain a sense of gravity, and a sense of balance all fall under the gross motor category (Woolfolk, 2001a). Fine motor skills involve all of the little small-muscle movements (Woolfolk, 2001b). Motor development is greatly used and emphasized during the early childhood years because this is the time of a child’s life when their brain is like a sponge absorbing all information they come in contact with, and developing the most in order to form a path to their future. The early childhood years demonstrate many ways in which the motor skills are used and the many means of importance these skills display during these sta... ...uce new ideas and concepts into children's minds. Teachers can play at the children's level of social interaction. All these strategies can be implied in everyday situations to help enhance children‘s play levels. Conclusion In conclusion, as we are traveling through the twenty-first century, we are approaching new technology, scientific research, and current and future world events, but the most important thing to keep in perspective are the children of today’s society. Children are our tomorrow, and our future. As children go through school, and people push for more academics to be taught, it is important to remember that too much is overload. Children can indirectly build on their developmental skills through the use of play. Play is something that should never be buried. Play is what forms a child’s identity; it is what allows a child to be a kid!

Critical Appraisal Essay

This exclusive practical session revolves around students’ attachment to family doctor or general practitioner. Beforehand, a sound understanding and distinguishable comparison between these two specialty is necessary to perform this task efficiently. Family medicine is a medical specialty that provides continuing and comprehensive health care for the individual and family across all ages, genders, diseases, and all parts of the body. It is based on knowledge of the patient in the context of the family and community, emphasizing disease prevention and health promotion. According to the World Organization of Family Doctors, the aim of family medicine is to provide personal, comprehensive and continuing care for the individual in the context of the family and community. On the other hand, general practitioner is a medical practitioner who treats acute and chronic illnesses and provides preventive care and health education to patients. The good general practitioners will treat patients both as people and as a population. In some healthcare systems general practitioners work in primary care healthcare centers where they play a central role in the healthcare team. Nevertheless, in some models of care general practitioners work as single-handed practitioners. In conjunction with this block, I visited a local puskesmas to understand more about role of a general practitioner and family physician. Physical Access , Convenience and Facilities The clinic I was designated to is Puskesmas Danurejan I. The puskesmas is located in Bausasran, Danurejan in Yogyakarta. After being renovated and improvised since December 2011, Puskesmas Danurejan possesses new physical structure and more sophisticated facilities. Now, the puskesmas has a new building, whereas the ground floor serves as an infectious and non-infectious area. The puskesmas is almost 656 meter squared in size with general consultation rooms, dental consultation rooms, emergency room, pharmacy and laboratory fitted in the ground floor. On the other hand, the first floor serves as the supporting facility . This floor contains the office, hygiene and sanitation department and prayer room. This health center is located in the midst of housing estates, and therefore very accessible to those living within close proximity. The housing area is also densely populated, with numerous shops, public amenities which makes it a rather ideal and conducive stay. The puskesmas is open daily on weekdays and Saturdays from 7. 30am to 3. 00pm. The puskesmas also has a landline which makes it reachable for any prior information before the peoples’ visit. One distinct setback of the setting is that of, the signboard was unclear and hidden in tree branches. The direction guiding the visitors are vague and not specified. This may be inconvenient for anyone who is about to make their very first visit without prominently knowing the location. Furthermore, there were not enough parking lots near the puskesmas. The Waiting Room The waiting room is spacious, sufficient to fit about 20 patients at an instance with appropriate number of chairs provided. The cleanliness and tidiness of the waiting room is also well maintained . There were garbage bins provided. The ventilation of the room is also well considered as there are presence windows for good air movement. Huge healthcare pamphlets and banners are also seen in the waiting room, aimed educate and enlighten patients. A staff was bserved in the waiting area as she is assigned to take vital signs of the patients and direct them to the physician as their turn comes. As we were walking pass the waiting room, I noticed surreptitious gazes from the patients who were rather clueless of our enthusiastic presence with white coats. I managed to start a conversation with a few patients even before tending to the consultation room for observation. Patient Load and Examination Room The patients who visit this puskesmas are mostly from the community living within close proximity to the center. Apparently, the densely populated housing estate are attracted to the recently renovated health center. The health center receives a generous average of 40 patients daily, most probably due to the satisfactory health care received and affordable charges. The examination room is rather small but sufficient to carry out basic physical examination, equipped with racks, table for physician and an examination bed. During my observation period, the physician received 5 patients. in which 3 of them were regular patients under controlled medications (hypertension and diabetes mellitus patients), with the other 2 having ordinary fever and viral flu. According to the doctor, most of his patients are children with acute illnesses and elderly patients facing chronic diseases. However, any serious medical complication which cannot be diagnosed or treated by the doctor is referred to the possible hospital. Physician-Patient Communication Based on my observation, the physician seemed to have mastered all crucial skills in order to provide the best for the patient. Firstly, I would like to discuss about the primary care management of the physician towards the patient. The doctor successfully connects with the patient via good communication and interpersonal skills, and subsequently put the patient at ease to express his complaints and condition. Therefore, the physician is able do deal competently with the problems presented to her. Even though the physician I observed has just completed internship, she has an amazing person centered care towards each of her patient. She understands and relates her patients as individuals and developed the ability to work in partnership. The physician encountered various different cases involving different ranging from a myriad of genders, age group and illness. However, she applies specific problem-solving skills about the context-specific aspects of general practice and successfully dealt with undifferentiated illness and skills. The duration of consultancy was about 10 minutes per patient for chronic diseases like hypertension and diabetes mellitus and the interaction process took about 5 minutes. Shortly after my observation, I managed to have a word with the physician. She explained to me that the key to a good family physician is the comprehensive approach. It is about how one as a physician must be able to co-ordinate care of acute illness, chronic illness, health promotion and disease prevention in the general practice setting. Not to forget, to respect and honor the patients for an impeccable physician-patient communication. Besides she emphasized the importance to keep patients informed about their condition, listen and respect their views about their health and respond to their question. Documentation and Medical Records The medical records are stored very systematically in the center. There is an allocated room with limited accessibility to keep all of the documents safely in order to avoid breach of confidentiality of the documents. Only the administration personnel are permitted to enter. As we were informed, the documents of the medical record has been computerized using a programme called MedCis System. However, the manual means are still practiced in the physicians desk. The information is then transferred by the administration personnel. The medical record on the hysicians desk is a piece of white-colored paper with patient identity particulars such as name, age, gender, registration number, and consultation date at the top. The remainder of the page is filled up by writing by the doctor himself, which are anamnesis, medical history, drug allergies, vital sign results, physical examination results, diagnosis, treatment and prescription. By the implementation of the computerized system, loss of data due to natural disaster is prevented. Besides, the patients privacy and confidentially is recognised as the system is well secured, in the sense no changes of previous medical history is made possible. The system can only be viewed by physicians for follow-ups and patient himself upon request. Clinical Care Processes The overall process of treatment is very structured indeed. It begins with registration and recording of vital signs. Later, the patients are directed accordingly to the appropriate departments namely psychology, nutrition, general consultation and dental consultation. After receiving their treatment, they were to settle payments before collecting their prescription from the pharmacy. As per clinical care specifically, the physician has performed necessary procedures to diagnose and treat the patient. The physician accomplishes her role as a family physician very successfully. Her anamnesis was very detailed and intricate. She thoroughly skims the past medical history, medication history, and latest prescription before she proceeds further. Concerning chronic diseases of the elderly like hypertension, she initiated by asking the patient how did they feel lately and if there were any relieve or aggravation from their condition. As the temperature, height, weight, blood pressure, respiratory rate and pulse rate has been obtained earlier from the registration personnel, she proceeds with treatment and prescription. The physician prescribes simple generic medicine for the patient which was available in the pharmacy. As for the child, she performed basic physical examination as he complained of body ache. I also observed that treating an elderly person and a child requires different approach altogether. Obviously, they had to be nurtured with care and respect. The physician was seen to have given importance to personal safety by the usage of gloves, masks, and hand sanitizer. This is an undisputedly important step to prevent nosocomial infections in the health center. One setback that I observed was in terms of educating the patients. The physician only provided the patients with very minimal input and education. Payment There are several paying methods made feasible by the puskesmas to facilitate the patients, namely insurance coverage and direct payment. For instance, Jaminan Kesihatan Masyarakat, Jaminan Kesihatan Daerah, Jaminan Kesihatan Social, Jaminan Kesihatan Persendirian and Jaminana Kesihatan AKS. Patients who owns insurance coverage as mentioned need not make any payment, whereas those without pays an amount as low as RP5000. 00. However, the medications has to be purchased by the patients at their own expense. For the most part of my observation, the patients receives prescription of their medication to be purchased themselves in the pharmacies, unless generic medicines which are provided in the puskesmas. I could deduce that the charges are very affordable compared to that of private practices. Therefore, quality medical care is made accessible to everyone regardless of their economic background. This is indeed extremely favorable in reaching out to the needs of the people in an actively developing region. Discussion In the context of satisfactory health care, patients gratification is substantial. This explains why health care providers should make extraordinary efforts in providing the best achievable standards of health care. In the context of Indonesia, family medicine is developing slowly, however a clear structure and guideline for patients has not been constructed. On the other hand, due to limited number of specialist available, most specialists carry out private general practice outside their work hours. This may reduce the efficiency of the physicians due to stress and overwork. Moreover, the general practitioners training programme is not welcomed and well supported by the specialist because they are held in direct competitions with the general practitioners. Pertaining the clinical attachment, the physician tried their level best to provide appropriate health care to her patients despite the limited resources. However, there is also abundant room for improvement in terms of educating the patient about prevention of diseases and the effects of medication prescribed. Besides, the physician should have given more enlightenment when concerning lifestyle related iseases, because at all times, prevention is better than care. On the whole, the entire health care team should work on the regulations concerning controlled medication to avoid abuse and overuse. Another most crucial point in family medicine is the community orientation. Community orientation is about the physical environment of your practice population, the need to understand the interrelationship between health and social care, and the tensions that may exist between individual wants and needs and the needs of the wider community. As a conclusion, holistic approach is about your ability to understand and respect your patients’ values, culture, family beliefs and structure, and understand the ways in which these will affect the experience and management of illness and health. I am very contented to be granted an opportunity for this clinical attachment. This would, in time, help me in my future endeavors as a doctor.

Booker T. Washington and W. E. B. Du Bois

No two persons have had a greater impact on the black person's right movement in the late nineteenth and early twentieth cenury American history more than W. E. Burghardt Du Bois and Booker T. Washington. Both have gained millions of followers in their quest to elevate the black people's place in society with their show of great intelligence and wisdom. Yet, their philosophies and ideas on how that goal can be achieved were as different as the racial differences that separated the whites and the blacks in their time.According to Ellis Washington, author of The Devil Is In the Details: Essays on Law, Race, politics, and Religion, â€Å"If the philosophy of Du Bois and Washington can be reduced to one word it would be rights vs. duty† (Washington, â€Å"Du Bois vs. Washington†, para. 21). Indeed, while Du Bois was a very vocal advocate on the black man's right to an equal treatment as the white man without reservation or apology, Washington espouses more on the idea of ra cial accomodation and gradual acceptance between the two races.This was nowhere more evident than in their respective speeches, â€Å"The Talented Tenth† and â€Å"The Atlanta Compromise†. In â€Å"The Talented Tenth†, Du Bois asserts that only through the cooperation of the best and the brightest of the black people can the general masses be elevated to the standards that they deserve. He argues that for this to happen, black people needed to also be accorded the elite educational training that is given to the white people, saying that â€Å"The Negro race, like all races, is going to be saved by its exceptional men† (Du Bois).Washington, on the other hand, appeals to the white Americans in a way that was almost pleading and submissive. In his speech at Atlanta in what came to be known as the â€Å"Atlanta Compromise†, he said: Casting down your bucket among my people, helping and encouraging them as you are doing on these grounds, and to educatio n of head, hand, and heart, you will find that they will buy your surplus land, make blossom the waste places in your fields, and run your factories.While doing this, you can be sure in the future, as in the past, that you and your families will be surrounded by the most patient, faithful, law-abiding, and unresentful people the the world has seen (Harlan, 583-587). Such a difference in ideologies, of course, is bound to elicit a reaction from one or both of the leaders, and indeed, Du Bois was the most influential critic of Washington, saying that Washington had encountered the most criticism from his own people, amounting to bitterness, even though generally held in silence (Du Bois, â€Å"Of Mr.Booker T. Washington and Others†). The contest between the two ideologies has long been debated, but the Du Boisian perspective have gained the upper hand, mainly due to the followers of it's leadership paradigm making major contributions to Black communitarian advancement during th e era between the two World Wars, resulting in the eventual demise of Washington's leadership legacy (Kilson, â€Å"Booker T. vs DuBois†). There is no question, though, that whichever became more influential, both will always be a defining force in Black American history.Works Cited Du Bois, W. E. Burghardt. â€Å"Of Mr. Booker T. Washington and Others. † The Souls of Black Folk: Essays and Sketches. Cambridge: University Press John Wilson and Son, Cambridge, USA, 1903. —. â€Å"The Talented Tenth†. The Negro Problem: A Series of Articles by Representative Negroes of To-day. New York: 1903. Harlan, Louis R. , ed. The Booker T. Washington Papers, Vol. 3. Urbana: University of Illinois Press, 1974. 583-587. Kilson, Martin.â€Å"Booker T. vs DuBois: Retrospective on the Washington/DuBoisian Black Leadership Paradigms: Part II. † The Black Commentator: Think Piece. 2 March 2006. 19 December 2007 Washington, Ellis. â€Å"Du Bois vs. Washington: Old Le ssons Black People Have Not Learned. † Issues & Views. 2001. 19 December 2007

Analysis of Samsung Marketing and Brand Strategies The WritePass Journal

Analysis of Samsung Marketing and Brand Strategies Introduction: Analysis of Samsung Marketing and Brand Strategies Introduction: MEANING OF BRANDMain goals which a good brand includes:Strategies of BrandingBrand Image of SamsungSamsung Logo: Character: Slogan of Samsung: Country of Origin Marketing StrategyProduct strategy teamMarketing strategy teamRegional strategy teamMarket Driven ChangeTarget MarketMarket SharesMeaning of Brand ValueStrategies adopted by Samsung:Brand PositionBrand Relationship Customer PerspectiveStrengths of SamsungConclusionRelated Introduction: In this report we have evaluated the literature and actual brand strategies used by Samsung. Samsung Electronics Company is worldwide leading consumer electronics brands which have very high opponents in the same business field like HTC, Sony, Panasonic, and Nokia. With the help of its creative products and services it is attracting lot of customers. It was founded in 1938 by Lee Byung-chull as a trading company. In 1969 it establish and developed the different business to electronic market that make Samsung flourish into the world’s leading electronic brand. Samsung became the leading electronic manufacturers in Korea by catering to the international market. It makes Samsung to be a champion to international market with high-tech products. Later on in 1993 Samsung became the world’s best popular because of joined into the LCD industry. Samsung set up its branding strategy by Chairman Kun Lee who planned to originate universal program to make Samsung to be an international brand in 1996. For increasing its brand awareness in the world, Samsung paid budget to the investment in marketing and branding and it’s about US 3 billion. (Business Week,2006) In addition, Samsung has spend lot of money in sports for its brand image for example, for sponsoring in Olympic Games Sydney 2000, In Athens 2004 Olympic Games furthermore, Samsung also supported tools and distributed 14,000 cell phones during the games. Afterwards, Samsung has joined Yahoo Company in strategic marketing. In 2001, Samsung is to be voted to the number one in 100 brands by Business Week. To highlight on its brand awareness, Samsung encourage the official sponsor of Chelsea, the popular English Premier League football club in 2005. To continue to increase perception of brand Samsung became the official sponsor of 2010 Guangzhou Asian Game. MEANING OF BRAND Brand is the identity of a product, sign, symbol or design and how it describes to key points like customers, staff and partners etc. Main goals which a good brand includes: Conveys the message purely. Convince the buyer. Confirms credibility For success in branding we have to concentrates on requirements and needs of customers. With the help of branding we can convince the customers to great extent. Strategies of Branding Developing a brand strategy can be one of the most challenging steps in marketing plan process. It plays a vital role in creation of company’s identity. Brand Image of Samsung Brand imaging is an essential tactic for company’s marketing plan and consumer behavior research (Dobni Zinkhan, 1990). A clear image of a brand enables consumers to know about the brand, use the brand, and talk about the brand. All these factors are beneficial for the brand in identifying it from any rivals in the market. Good brand image strategies can lead to a good brand performance (Roth, 1995). Brand image has three components: Product Attributes Customer’s benefit Brand Personality Samsung Logo: The first expansion of brand image of Samsung Electronics Company was started in 1993. Samsung Electronics Company has driven into a new corporate identity by changing its logo from the basic black bold type letters of the word Samsung with red star signs at the side into white Samsung word on a blue color background (Spaeth, 2007). The blue background was designed to be an elliptical shape which gives an impression of modernization and advance. It is determined to agree that Samsung has succeeded in the development of its brand logo. Gardner and Levy (1955, as cited in Park, Jaworski, Maclnnis, 1986) once stated that the brand will be successful in a long term could depend on a company’s strategies of choosing a brand image and to maintain the image over time.   Samsung has clearly proved that it has driven on the right track as the brand is now widely well known around the world with its reputation of global electronics brand Character: Its character obviously describes that it is a strong brand approximately innovation, cutting edge technology and world class design. To clear its brand image, it reinforces Samsung’s strong connection to the brand community to customer; besides, it reinforces its brand image of always being in leading position of innovation and design. (Martin Roll,2006.The global bestseller Asian Brand Strategy (Best Business Books 2006 by Strategy Business magazine) Another powerful development of brand image of Samsung was to design an impression of the brand with global sport events. Samsung became the official sponsor of the wireless technology in the Olympics when Seoul was hosted in 1998. By representing its brand into sport events, the brand will be greatly notice by lot of consumers. Nowadays also Samsung is using the same strategy. Samsung has decided to become an official sponsor for Chelsea football club since 2005/6 season and it was the second largest sponsorship signed by Samsung since the Olympics Games (Jones, 2005). By doing this Samsung logo is now appearing on every shirt of Chelsea players and it can be seen as an impressive way to maintain image of the brand. Slogan of Samsung: In this year, Samsung informed its all-new brand slogan â€Å"Turn on tomorrow†, to chase of a better future. This new slogan started from mid of July a series of promotions was showed to every customer to improve Samsung’s new brand strategy. Country of Origin Samsung has been involved to promote the country image of South Korea since Seoul Olympics in 1988 (Nebenzahl and Jaffe, 1991). The company image has to focus on the â€Å"country-of-origin† known as COO which is highlighted the impact of purchase behaviors (Martin and Eroglu, 1993). The perceptions of consumers on Korean products as overall image are still not considered as â€Å"high quality products† but known as a â€Å"good value products† (Nebenzahl and Jaffe, 1991). Marketing Strategy Samsung mission is to continue to become a world’s leader of digital convergence with the number one market share of most products segments. ( Ilse Jurrien, 2005). Samsung ambition is to boost sale volume in every segments of product. In addition, Samsung objective is to stand on top of the world ranging electronic market; accordingly, it has team which is named as â€Å"Global marketing team†. This team separated from another part and divided in to three layers that are: Product strategy team Marketing strategy team Regional strategy team. Product strategy team In Product strategy team managing market research , collection the information   and analysis data of competitors in daily task. Marketing strategy team Marketing Strategy team’s main responsibility is to expand global marketing strategy for example to present the core message that Samsung want to communicate to customer and every promotional activities to international-wise. Regional strategy team Regional strategy team’s main job is to move the task from Marketing strategy team and managing to different regional. One attempt that appropriate in the United States does not mean that it would success in other countries. Regional Strategy team’s duty is to recover strategy concerning in regional demographics. Market Driven Change In earlier days Samsung’s attempt was promoting in own way that resulted in confuse information and obscurity brand image that make consumer confused in company. Afterwards, the blockbuster launched movie called â€Å"The Matrix† and Samsung have the opinion of that it was a perfect time to improve brand image under slogan â€Å"Digital All-Everyone’s Invited†. Moreover, Samsung choose to corporate with Warner Brother for product placement at â€Å"The Matrix†. Samsung’s important place on customer’s insight to new product development method. (Kinda,2008) Target Market Samsung has changed and emphasizes on the high-end target group and business which means Samsung spend budget to promotional in niche market like the main competitor’s Sony. That directly affects the brand image in high-class value and to certify higher margins and efficiency. (Business weekly,2002) Market Shares Product Samsungs global M/S Competitors M/S Year Source DRAM 40.4% Hynix 19.8% Q3   Ã‚  Ã‚  Ã‚  Ã‚  2010 [69] NAND Flash 40.4% Toshiba 33.1% Q2   Ã‚  Ã‚  Ã‚  Ã‚  2010 [70] Large-size LCD Panel (revenue) 26.0% LG Display 25.9% Q3   Ã‚  Ã‚  Ã‚  Ã‚  2010 [71] Active-Matrix OLED 97% LG Display, AUO 1~3% 2010 [72] Lithium-ion battery 18.7% Sanyo 19.4% Q1  Ã‚  Ã‚  Ã‚     2010 [73] LCD Monitor 18.0% Dell 12.8% 2009 [74] Hard disk drive 9% Seagate Technology 31% Q4   Ã‚  Ã‚  Ã‚  Ã‚  2009 [75] Television sets (LDC, PDP, CRT, LED) 17.2% LG Electronics 14.8% Q3   Ã‚  Ã‚  Ã‚  Ã‚  2009 [76] Mobile phone 21.0% Nokia 32.4% Q3   Ã‚  Ã‚  Ã‚  Ã‚  2010 [77] Digital camera 11.8% Sony 17.4% 2010 [78] Meaning of Brand Value The success of brand is the goal pursued of companies whose attempting to lead the market. Brand value is one of significant criteria that enhance branding of the company. The uniqueness of the brand is influenced consumers in both directly and indirectly, hereby improving the company value (Melewar and Karaosmanoglu, 2006). The strong and successful brand was able to dominate and persuade decision making of consumers. Samsung ranks 19th in the Top 100 Global brands in 2009 to 2010. That shows Samsung brand value up 11 percent from year earlier, according to annual report by global branding inter brand.   The reason for this success is Samsung approach to develop in marketing strategy for different regions; moreover, to increase in perspective in brand, Samsung sponsored in Olympic Games and other sports such as sponsor Chelsea Football League in England, sponsored Texas motors speedway. (Interbrand,2010) The growth of Samsung’s brand value is always put main emphasis to response demand and approach to experience in customers. Moreover the company focused on every detail of their brands, develop products, cohesive identities compatible in every products, every market round the world and every communicate to customers.(Business Week,2008) To expand an integrated method to endeavors, the context of brand has to change to adopt culture, expertise and organizational systems include products, if senior management is using these assets and ability effectively (Doyle, 1998) Strategies adopted by Samsung: Creating Identity of the Brand. Reaction from rival’s Cost involved in repositioning of   brand Research and development Best global brands of 2010 16 16 France Luxury 21,860 4% 17 20 United States Electronics 21,143 37% 18 17 United States Tobacco 19,961 5% 19 19 South Korea Electronics 19,491 11% 20 18 Japan Automotive 18,506 4% 21 21 Sweden Apparel 16,136 5% 22 24 United States Business Services 14,881 9% 23 23 United States Beverages 14,061 3% 24 22 United States Financial Services 13,944 -7% 25 26 United States Sporting Goods 13,706 4% 26 27 Germany Business Services 12,756 5% 27 25 Switzerland Beverages 12,753 -4% 28 28 Sweden Home Furnishings 12,487 4% 29 37 United States Financial Services 12,314 29% 30 30 United States Alcohol 12,252 4% 31 31 United States Transportation 11,826 2% 32 32 United Kingdom Financial Services 11,561 10% 33 33 Japan Electronics 11,485 10% 34 29 Japan Electronics 11,356 -5% 35 34 United States FMCG 11,041 6% According to the table of Brand Value in Global brands in 2010, Samsung was stable in rank 19th in last year and current that show it can manage marketing strategy in good brand value in crisis economic situation. In term of Sony the main competitor, in the chart of Brand Value showed it rank is   up from 34th to 29th in 2010 ;nevertheless, Sony still stay behind of Samsung. And in Change of value Sony is -5percent and Samsung is 11 percent. The reason of achievement to be in global brand of Samsung are many strategy that company chosen; for example, Samsung considered to customer experience that make it placed 2nd after Coca-Cola sponsorship in Olympic Games. Samsung assemble the organization for brand building and the key of brand building is employees and consumers. The employees received the emotional benefits from pride in being associated with the sponsorship and direct connection to the Olympic activities. In term of consumers, Samsung provided a new experience to the customers; for instance as a part of Samsung’s brand proximity program it put up in Olympic [emailprotected] Samsung, The Athens Olympic Sports Complex located in a 1,064 square meter entertainment complex which was a central company place for athlete, their families and viewer coming to the Games. The [emailprotected] give a wide range of activities; for example, the customers were received the opportunity to try out Samsung’s revoluti onary products by themselves. Brand Position In term of Samsung company has position the brand position as innovation, cutting edge technology and high-class design. In marketing plan, Samsung created team of global marketing to develop to assign the identity of products. The design of product is the important part to attractive to consumer to purchase. Samsung present the different of leading of electronic to innovation, high-end and focus on niche market. In addition Sony focus on high-end and niche market according to, the group assessment that show in perceptual map. In growing competition and more require consumer that CEOs facing these day, they have to know how to created more value into products and services because of nowadays, there are many competition, fast innovation and more demanding consumers. (Court et al.,1999) According to, Samsung has developed technology to standing in leading of electronic market; for example, Samsung is the first brand of Thinnest Blue-ray player in 2009, Released the world’s first infrared video phone in 2009. That make Samsung is the No.1 in customer loyalty for 8 years in succession by Brand Keys of the USA Brand Relationship To created more value into Samsung product, the company chosen to communicated in campaign that satisfy with slogan; moreover, Samsung has joined the campaign with the movie call â€Å"The Matrix† to customer perspective in brand image is innovative and high technology. The company chooses the right time and right place to show the way of company. The campaign in advertising, Samsung show the high-end and luxury design to the Television commercial. That makes customers absorb brand image of Samsung and effected to brand value in consumer’s mind. Samsung continue to purchase budget to promote brand in advertising campaign and continue to sponsor in the Olympic Game. Samsung be concentrate in strong of brand image including selecting the distribution channel, to research and developing the products, creating the new technology to be the number one of the electronic world. Customer Perspective After evaluating the brand value, position and image the next step is the customer perspective of Samsung we get this information from different websites. The evidence shows that Samsung attracted lot of customers it creates a very good image in customer’s mind. In most of products and Brand value range confirms that the customer is trustworthy and satisfied with the brand. In eco-friendly blue earth phone are also embedded with solar panel which helps in making .Samsung growing up from 4th to 2th in mobile market share. The design of product of Samsung emphasis to approach the customer insight is very effective. Nowadays mobile phone is not used only for communicating purposes but also use as fashion accessories with latest models and technology. The customers require the mobile phone for self-image which includes design, function and reliable of product. Samsung come to stand in customer’s mind and gain more market share from its main competitor Nokia. (Business Time, 2010) Strengths of Samsung CDMA Handset market Brand Position Product Quality Horizontal Integration Core Competence Distribution Network Conclusion Samsung has created lot of attraction among customers during last year’s and nowadays also by using different marketing strategies. The main goal of CEOs is to drive their brand to worldwide which shows that Samsung have good management of and intention to identify their brand to global whiles improve and develop the products among to premium quality with main competitor is Sony. The marketing strategies help to contribute to be a good brand image such as to sponsor in Olympic game; including, product placement in the movie. Samsung concerned to the environmental and launched the products that are eco-friendly.

The Distribution of Power at Gateshead in Jane Eyre Essay Example

The Distribution of Power at Gateshead in Jane Eyre Essay Example The Distribution of Power at Gateshead in Jane Eyre Essay The Distribution of Power at Gateshead in Jane Eyre Essay Essay Topic: Jane Eyre At Gateshead, the Reed family holds power over Jane Eyre. The Reeds power comes in several forms, including limiting Janes social contact as well as bullying her. The Reeds also psychologically abuse Jane by attacking her value. Mrs. Reed does not allow Jane to interact with her cousins saying that not until, by her own observation that I was endeavoring in good earnest to acquire a more sociable and child-like disposition, she really must exclude me from privileges intended only for contented, happy, little children. (p.7) This line not only shows the limit of Janes social contact, but also her exclusion from the family as well as a psychological attack against her. Janes cousin John is the member of the Reed family that physically holds power over her. He bullied and punished me: not two or three times in the week, nor once or twice in the day, but continually: every nerve I had feared him (p.10) Up until Janes fight with John, she was expected to remain silent until she could sp eak pleasantly, she also took all of her abuse without reply. Throughout Johns bullying, Janes, care was how to endure the blow which would certainly follow the insult. (p.10) She realizes that reacting will do her no good and that is shown when she does react to John throwing the book at her, Mrs. Reed punished her by sending her to the red-room, while it appears that John receives no punishment. Jane is also reminded of how she is not apart of the Reed family. When John finds her reading he tells Jane that, You have no business to take our books: you are a dependant, mama says: you have no money; your father left you none; you ought to beg, and not to live here with gentlemens children like us. (p.11) Once Jane does gain hope of leaving the Reeds household, the Reeds begin to act curler towards her. Janes social interaction is further red

The Jennifer Hudson Family Murder Case

The Jennifer Hudson Family Murder Case On October 24, 2008, the bodies of Academy Award-winning actress Jennifer Hudsons mother and brother were found in the familys home on Chicagos South Side. Shot to death was Hudsons mother, Darnell Donerson, and her brother, Jason Hudson. Missing from the home was Julian King, the son of Jennifers sister Julia Hudson. Three days later the body of 7-year-old Julian, Hudsons nephew, was found in the back seat of an SUV parked on the West Side. He also had been shot. A .45-caliber gun found near the parked SUV was linked to all of the shooting deaths. The SUV was later confirmed to be that of Hudsons murdered brother, Justin King. A gun was also found in a vacant lot in the same neighborhood as the SUV, police said. The case drew national attention because of the fame of family member Jennifer Hudson, who won the best-supporting-actress Academy Award for her 2007 role in the film Dreamgirls. Hudson first gained fame after she was ousted on season three of the television talent show American Idol. Julias Estranged Husband Questioned William Balfour, the estranged husband of Julia Hudson, was taken into custody the day the first two bodies were found and held for 48 hours. He was then taken into custody by the Illinois Department of Corrections on a suspected parole violation. Balfour married Julia Hudson in 2006 but had been separated at the time of the shootings. He was thrown out of the Hudson home by Julias mother in the winter of 2007, according to reports. He denied any involvement with the Hudson case and denied statements that he had been seen with a gun, but remained in police custody. Balfour served almost seven years in prison after being convicted of attempted murder, vehicular hijacking and possession of a stolen vehicle. He was on parole at the time that the murder took place. Brother-in-Law Arrested Balfour was arrested at Stateville Correctional Center where he was being held on parole violation charges. Prosecutors believed that the shootings at the Hudson family home were the result of an argument Balfour had with Julia about another man. Investigators learned that Balfour tried to get a former girlfriend, Brittany Acoff-Howard, to provide him with a false alibi for the day that the murders occurred.   Im Going to Kill Your Family According to court records, Balfour threatened to kill members of Hudsons family on at least two dozen occasions before the three murders in October 2008. Assistant States Attorney James McKay said the threats began shortly after Balfour and his wife Julia Hudson broke up and he moved out of the family house. McKay said Balfour told Julia, If you ever leave me, Im going to kill you, but Im going to kill your family first. You will be the last to die. Jury Selection After answering questions about their knowledge of singer and actress Jennifer Hudson, 12 jurors and six alternates were chosen for the trial. Potential jurors in the trial were given questionnaires which asked if they were familiar with Hudsons career, if they regularly watched American Idol, and even if they were members of Weight Watchers, a weight-loss program for which Hudson is a celebrity spokesperson.   The jury was composed of 10 women and eight men and was racially diverse. While waiting for opening statements to begin a month later, Judge Charles Burns asked the jurors not to watch the television show American Idol, because Hudson was scheduled to make an appearance on an upcoming episode. The Trial During opening statements, Balfours defense attorney told jurors that police targeted him for the crime because they were under pressure to solve quickly what they knew would become a high-profile case, because of Jennifer Hudsons notoriety. Defense attorney Amy Thompson also told the jury that DNA found on the gun and fingerprints found in the SUV, in which Julians body was found three days later, did not match Balfour. Balfour pleaded not guilty to the charges and claimed he was nowhere near the house when the murders occurred. We Didnt Like How He Treated Her None of us wanted her to marry him [Balfour], Jennifer Hudson told the jury, We did not like how he treated her. Jennifer Hudsons sister Julia testified that Balfour was so jealous that he would even become angry when her son Julian kissed his mother. He would tell the 7-year-old, Get off my wife, she testified. Brittany Acoff Howard testified that William Balfour asked her to cover for him  for Oct. 24, 2008, the day Hudsons family members were killed.  Howard told jurors that Balfour helped buy her a prom dress and treated her like a little sister. He told me that if anybody asks you, Ive been out west all day, Acoff Howard said. In response to a specific prosecution witness, she said Balfour had asked her to lie for him. No DNA, But Gunshot Residue Illinois State Police evidence analyst Robert Berk told jurors that gunshot residue was found on the steering wheel of Balfours vehicle and the ceiling of the Suburban. His testimony followed that of another analyst, Pauline Gordon, who said no traces of Balfours DNA were found on the murder weapon, but that did not mean he never handled the gun. Some people shed skin cells faster, Gordon said. Gloves could have been worn. Guilty The jury deliberated 18 hours before finding Balfour guilty on three counts of murder and several other charges in connection with the October 24, 2008, deaths Darnell Donerson; Jason Hudson; and her 7-year-old nephew Julian King. After the verdict, jury members described the process they used during their almost 18 hours of deliberations. First, they voted on whether each witness was credible or not. Then they created a timeline of the crime to compare it with the alibi Balfours attorneys outlined during the trial. When the jury got around to taking its first vote, it was 9 to 3 in favor of conviction. Some of us tried our best to make him innocent, but the facts just werent there, juror Tracie Austin told reporters. Sentencing Before he was sentenced, Balfour was allowed to make a statement. In it, he offered condolences to the Hudson family but maintained his innocence. My deepest prayers go out to Julian King, Balfour said. I loved him. I still love him. Im innocent your honor. Under Illinois law, Balfour faced mandatory life without parole sentences for the multiple murders.  Illinois law does not allow death penalty sentences under any circumstances. You have the heart of an arctic night, Judge Burns told Balfour at his sentencing hearing. Your soul is as barren as dark space. Balfour was sentenced to life without parole. Grateful for Support Grammy and Academy Award-winning Hudson sobbed and leaned on her fiances shoulder as the jury verdict was read. She attended every day of the 11-day trial. In a statement, Jennifer and her sister Julia offered their gratitude: We have felt the love and support from people all over the world and were very grateful, the statement said. We want to extend a prayer from the Hudson family to the Balfour family. We have all suffered a terrible loss in this tragedy. They said they were praying that the Lord will forgive Mr. Balfour of these heinous acts and bring his heart into repentance someday. Balfour Continues to Deny Involvement In February 2016,  Balfour  talked was interviewed by  Chuck Goudie of  WLS-TV, ABC7s sister station in Chicago. This was his first publicized interview since his conviction. During the interview, Balfour stated that his conviction was due to a large conspiracy that included the police, witnesses, and lawyers and that he had nothing to do with the murders. When asked about why  7-year-old  Julian King was murdered, Balfours answer was chilling: Balfour: ...It could have been a wrong place at the wrong time, the person who come in there to kill somebody dont kill who they kill. If you are a witness and you can identify somebody, they can say I killed him because he could have identified me but thats not the case.Goudie: That 7-year-old boy could have identified you.Balfour: That what I said earlier, that he could identify me and thats why he got killed. Or he killed him because he could identify him. Now Julian was smart, he could remember faces. In response to the interview, the Chicago Police Department said: CPD stands firmly behind our investigation which was based exclusively on facts and evidence in this senseless murder. Balfour is currently serving his time in  Stateville Correctional Center  near  Joliet, Illinois.

MODERNISM THROUGH ARNE JACOBSENS EGG CHAIR Essay

MODERNISM THROUGH ARNE JACOBSENS EGG CHAIR - Essay Example The Egg Chair Designed by Arne Jacobsen The renowned Danish designer and architect Arne Jacoben designed the Egg Chair. Initially it was upholstered in red leather, but is now available in various colours including black leather, as well as in different fabrics. â€Å"The egg chair has a bowl-shaped body which serves as its seat, back, and armrests; and a short, metal base† (Squidoo, 2011). Because the chairs were commissioned for the SAS Royal Hotel, a skyscraper designed by Jacobsen, the rounded appearance of the egg chair was meant to complement the hotel’s simple linear construction (Figs. 1 and 2). Fig.1. Arne Jacobsen’s Egg Chair Upholstered in Red Leather (ModernClassic, 2003) Fig.2. Jacobsen’s Egg Chair Covered with Fabric Upholstery (Squidoo, 2011) The unique shape of the Egg Chair (Figs. 1 and 2 ) is built using a light plaster shell injected with cold synthetic foam to make it more comfortable. The body is then upholstered with leather or fabric , and fitted at the bottom with a steel spindle and swivel, and a molded aluminium 4-star base. There is also a simple adjustment mechanism which helps to raise or lower the chair. The Egg Chair being composed of mainly plaster and leather/ fabric, is significantly light with an overall weight of 18 pounds. Modern Egg Chairs manufactured today are constructed of a lighter plastic shell that is injected with cold foam, they are then covered with high quality leather, and lightweight aluminium legs are attached at the bottom (Squidoo, 2011). Though the Egg Chair has a distinctive design, it shares great similarities with the Swan Chair, also designed for the SAS Royal Hotel. The Egg is also closely... Jacobsen designed and launched the â€Å"egg chair† between 1957 and 1958, along with the Swan chair. He was commissioned to design chairs for the reception areas of the Royal Hotel in Copenhagen, for which he designed the â€Å"egg chair†. Over fifty years later â€Å"the hotel still boasts egg chairs within its reception areas – a testament to the original design masterpiece† (Urbanark, 2011). The modernist design of the egg chair has simple, functional lines, and is composed of minimalistic and abstract features. Modernism is a historical tradition of design form established in the nineteenth century which was initially based on inculcating aesthetic taste to the general public. Greenhalgh (p.19) states that this approach could lead to a kind of â€Å"dictatorial determinism which ultimately came to be the most extreme of the contradictions that existed within the Modernist Movement†. Modernism is marked by its restrictive nature. In Modernist circles there was an aversion to consumption. Consequently, this resulted in the creation of the modernist austere aesthetics which stripped design down to its key components, not inviting needless consumerism. This paper has highlighted Arne Jacobsen’s Egg Chair, examined its modernist characteristics, and explored historical factors based on modernist functionalism and mass culture, inherent to the Egg Chair and its design. The highly functional and comfortable chair continues to be popular in contemporay times more than fifty years after it was designed and developed.

The Impact of Markets and the Division of Labour on Social Cohesion Essay

The Impact of Markets and the Division of Labour on Social Cohesion - Essay Example This paper seeks to find out if markets and the division of labour encourage or discourage social cohesion. Impacts A market can be described as a destination for goods or services intended for sale. This market is composed of customers who are people that are willing and able to purchase the goods or services that are being sold. Social cohesion refers to the ability of people to articulate or embrace each other and co-exist peacefully (Council of Europe 67). It also refers to the ability of various groups of people to hold firmly together consistently. Scholars have revealed that markets and division of labour have had a substantial impact on social cohesion in the current society. Division of labour has led to the separation of markets and employment through the differentiation and separation of production processes (Furze, Savy, Brym & Lie 55). Instead of producing similar goods and services, the various labourers in the market are sub-divided and allowed to deal with the various specialties of the production processes so as to meet the various market demands. An example of this is a shift from mixed farming to either crop or animal production as separate production lines or dividing the entire work of an organization into different work units, each dealing with a specific task. This shift in the production processes seemingly separates people from coming together and engaging in the production process as a larger group. In a manufacturing industry for example, the work units will be organized around the skill requirements for the various steps of production and marketing like product production, packaging, IT management, sales and marketing, customer relations among others. This gives the impression that division of labour discourages social cohesion. However, a closer look on the mechanisms of division of labour reveals it encourages social cohesion both local and globally through the development of the need to exchange and which in turn brings people tog ether (Council of Europe 117). This is to say that division of labour encourages the need for trade. One country could choose to specialize in producing and supplying a given product basing on their natural and capital, for example oil and gas. On the same note, another country will produce tyres and apparel. Such a situation definitely generates some form of dependency in which case the two countries need each other. The one producing oil and gas needs tyres and apparel and the one producing apparel and tyres needs oil and gas. This gives a picture of the processes of imports and exports that is seen in today’s society. In other words, division of labour defines the lines of production and this means that no person will produce all that they need in life. This creates some deficiencies of the products that a person does not produce and thus the need to obtain it from others. After an examination of division of labour, Smith (25) concluded that unlike the savage or the ancien t man, the modern man/woman is highly dependent on the labour of others to satisfy his/her full range of wants. This structure of satisfying human wants has resulted to the need to focus attention to the importance of exchange and therefore the need for increased human interactions both locally and globally. Through international exchanges like imports and exports, people across the globe have been able to come together, interact and co-exist

No topic Essay Example | Topics and Well Written Essays - 250 words - 48

No topic - Essay Example The steps taken by Hitler that started the World War II were attempts to the terms created by the treaty of Versailles. The treaty of Versailles weakened Germany by creating economic problems, reducing Germanys trade with other nations and causing unemployment and Germany. The treaty of Versailles took German territory after which it imposed an unpopular government on Germany. Hitler was fighting to change all these problems caused by the treaty of Versailles when he took the actions that led to the World War II. Hitler wanted to remove the democratic government and make Germany powerful both economically and militarily. Hitler also wanted to make Germany powerful geographically and unite the Germans. Most Germans wanted to reverse the effects of the World War I treaty. Therefore, Hitler gained much support from the German people. The desire to remove the Treaty of Versailles and restore Germany led to the rise of Hitler and fascism in Germany. If the delegates who created the treaty of Versailles wanted peace in Europe, they would have been more concerned with the future of Europe rather than punishing Germany. The treaty of Versailles was very towards Germany and made Hitler and the German people to rise against it thus resulting to World War II (Kitchen par.

Geology of Venezuela Research Paper Example | Topics and Well Written Essays - 1750 words

Geology of Venezuela - Research Paper Example On the other hand, Angel Falls is an important geographical landmark of Venezuela since it ranks as the largest waterfall worldwide. Another geographical feature like Lake Maracaibo in South America is found in Venezuela. Archeologists also carried out studies and found that Venezuela has the oldest rocks in the world (Padoan, Rossetti, & Rubatto, 2014). Nonetheless, the rich biodiversity finds its basis from the tropical climate that favors many wildlife habitats like mountains, plains, and islands. Venezuela’s geographical features explain its importance to tourism activities (Padoan, Rossetti, & Rubatto, 2014). Apart from one of the longest rivers in the continent, the countrys coastline is the longest along the Caribbean region. Natural resource wise, Venezuela is rich in oil reserves as well as natural gas. Studies show that Venezuela’s oil reserves are some of the largest in the world. In 2011 for instance, the country’s government confirmed that Venezuela has a lot of petroleum reserves above significant oil reserves of the Middle East Delta (Miller, Vandome, & Mcbrewer, 2009). Oil reserves also exist along the Orinoco River in the form of oil sands as conventional form of oil reserves. In terms of biodiversity, the country is among the top 20 high-diverse countries in the world. An outstanding 40% of the country is protected areas (Silvano, 2008). Therefore, research seeks to discuss some of the natural resources present in Venezuela as well as geogr aphical features that add to the importance of the country to the South American continent. Venezuela has the largest oil reserves in the West Hemisphere (Silvano, 2008). As at 2011, the country’s oil reserves were valued at 297.6 barrels activities (Padoan, Rossetti, & Rubatto, 2014). Some of the economically important natural resources in Venezuela include natural gas and petroleum. Mining of these natural resources accounts for a good percentage of the countrys GDP. On the other

Networking Term Paper Example | Topics and Well Written Essays - 2750 words

Networking - Term Paper Example Statistics show that the Internet usage has more than doubled over the last five years. However, research indicates that a majority of Internet users tend to assume that the transfer of data on the Internet is safe, reliable and is not at risk of forgery or hacking. Yang et al. (2012) argues that most Internet processes and services depend on data relayed by the Domain Name System (DNS) through excellent functioning and accurate mapping of domain names that can be understood easily using the IP addresses. Nevertheless, the DNS, which is mainly relied on for this function, does not provide any content protection. This implies that data remains unsecured against any manipulation when being relayed or while in the servers and caches. As a result, identification and avoidance of forged data becomes impossible. It is at this point that the Domain Name System Security Extensions (DNSSEC) becomes useful. DNSSEC, according to Yang et al. (2012) is a technology developed for the purposes of p rotecting data against attacks by digital ‘signing’ so as to provide assurance of its validity to the user. It authenticates the source data by ensuring that the path between the DNS servers and the validating DNS client are secured. The technology has proved remarkably effective in protecting Internet data from forgery, something that DNS has failed to provide. This paper will start by describing the DNSSEC technology in light of what it means and how it works. This will be followed by a SWOT analysis of the technology. The paper will then evaluate the current ethical and legal issues surrounding DNSSEC technology. The essay will also explore the improvements that have occurred over the last two years to DNSSEC technology and provide a suggestion on the improvements warranted on its current usage. Finally, the paper will predict the future role of DNSSEC for both personal and commercial use. It is an acknowledged fact that the Internet has revolutionized the world. Cur rently most parts of the world have Internet connectivity including the remotest regions, thanks to the recent technological advancements, according to Osterweil et al. (2011). Normally, for one to reach another person on the Internet, he, or she must type the recipient’s address on the computer or Internet-enabled phones. The address is usually unique to the individual, making it easy for computers to find each other. The unique identifiers are normally coordinated worldwide using the ICANN. Coordination of the identifiers is very crucial because, without it, the entire world would have a single global Internet, suggests Osterweil et al. (2011). When typing an address, it must first be translated into several systems before the final connection can be established. The translation of the address is performed by the DNS, which does the work of translating addresses such as www.google.com into Internet Protocol (IP) addresses. After the completion of the translation, ICANN then ensures that the addressing system is coordinated so as to ensure peculiarity of addresses. However, recent findings showed that DNS is extremely vulnerable and allows attackers to forge this process of searching for someone or site on the Internet using their address. The attacks are mainly committed in order to take charge of the session such as directing the user to the hijacker’s own deceptive website for a password and account collection. The vulnerability of the DNS has prompted the establishment of the DNSSEC

Geology of Venezuela Research Paper Example | Topics and Well Written Essays - 1750 words

Geology of Venezuela - Research Paper Example On the other hand, Angel Falls is an important geographical landmark of Venezuela since it ranks as the largest waterfall worldwide. Another geographical feature like Lake Maracaibo in South America is found in Venezuela. Archeologists also carried out studies and found that Venezuela has the oldest rocks in the world (Padoan, Rossetti, & Rubatto, 2014). Nonetheless, the rich biodiversity finds its basis from the tropical climate that favors many wildlife habitats like mountains, plains, and islands. Venezuela’s geographical features explain its importance to tourism activities (Padoan, Rossetti, & Rubatto, 2014). Apart from one of the longest rivers in the continent, the countrys coastline is the longest along the Caribbean region. Natural resource wise, Venezuela is rich in oil reserves as well as natural gas. Studies show that Venezuela’s oil reserves are some of the largest in the world. In 2011 for instance, the country’s government confirmed that Venezuela has a lot of petroleum reserves above significant oil reserves of the Middle East Delta (Miller, Vandome, & Mcbrewer, 2009). Oil reserves also exist along the Orinoco River in the form of oil sands as conventional form of oil reserves. In terms of biodiversity, the country is among the top 20 high-diverse countries in the world. An outstanding 40% of the country is protected areas (Silvano, 2008). Therefore, research seeks to discuss some of the natural resources present in Venezuela as well as geogr aphical features that add to the importance of the country to the South American continent. Venezuela has the largest oil reserves in the West Hemisphere (Silvano, 2008). As at 2011, the country’s oil reserves were valued at 297.6 barrels activities (Padoan, Rossetti, & Rubatto, 2014). Some of the economically important natural resources in Venezuela include natural gas and petroleum. Mining of these natural resources accounts for a good percentage of the countrys GDP. On the other

Glomerular basement membrane diseases Essay Example | Topics and Well Written Essays - 1250 words

Glomerular basement membrane diseases - Essay Example NORMAL GBM. LEFT - a single glomerulus. There are one million of these in each kidney. RIGHT - a close up of the GBM (G) around part of one tiny blood vessel in a glomerulus (red circle in left hand diagram) Alport syndrome is the second most common inherited cause of renal failure (Turner, 2006). The disorder involves basement membranes of the kidneys and sometimes even the cochlea and the eye (Devarajan, 2008). It occurs as a result of mutations in type IV collagen genes. There are different modes of inheritance of this disease. The commonest is X-linked which is seen in 80% of the cases. Autosomal recessive inheritance is seen in 15 % of the cases and autosomal dominant inheritance is noted in 5% of the patients with Alport syndrome. Presence of 3 of the following 4 clinical presentation is necessary to arrive at a diagnosis of Alport syndrome (Devarajan, 2008). 50-80% of patients with X-linked Alport syndrome have mutations in the COL4A5 gene. Some may even have mutations of COL4A6 along with COL4A5 gene (Devarajan, 2008). There are several hundred mutations of this gene which account for most cases of X-linked Alport syndrome. These mutations include missense mutations, splice-site mutations, and small deletions. The most common mutation is substitution for glycine in the collagenous domain of the a5 (IV) chain by a bulky amino acid. This mutation results in protein-folding abnormalities. Other mutations result in interchain association and formation of the collagen network due to premature termination of protein translation and loss of the carboxy-terminal NC1 domain. Patients with autosomal recessive and autosomal dominant Alport syndrome have mutations in COL4A3 and COL4A4 (Devarajan, 2008). Most patients of Alport syndrome present during the first 2 decades of life with persistent microscopic hematuria and episodic gross hematuria. The common X-linked form of Alport syndrome leading to ESRD predominantly affects male

Igno - Management of Human Resources Essay Example for Free

Igno Management of Human Resources Essay 1.â€Å"Borderless world, Diversity Management, and Knowledge power, are some of the overarching factors being encountered by the Human Resource Mangers of 21st century business world†. How do they affect the dynamics of Human Resource Management in today’s organizations? Explain with examples from the organization you are familiar with or have been working for. Briefly describe the organization, you are referring to. 2.â€Å"Each employee in an organization performs various roles. Role perception of a manager and an employee make a complex web as they interact†. Elaborate this statement in the light of socialisation factors in organizational socialization process. Outline the importance of initial Job socialization on the employee and the organization. Explain with the help of your personal experience and organizational experience with respect to the above concepts.Explain the situation and describe the organization, you are referring to. 3. Consider Potential Appraisal, Assessment Centres, and Career and Succession Planning in an organizational context. Describe the dynamics of these concepts, their interactional outcomes, and impact on overall functioning and management of the organization. Put down your experience with respect to the dynamics of these factors in totality as seen by you in an organizational situation or the situations which you are familiar with. Briefly describe the situation and the organization, you are referring to. 4.How do you see the role, presence, necessity, and impact of ‘Mentoring and Performance Coaching’ in organizational situations in Indian context in general? Critically describe the experience the organizations have with respect to these concepts, their applicability, effectiveness and prospect. You may like to compare few organizations you have known or familiar with or even you can come out with your own experience in organizational context. Describe the context, and the organization you are referring to.

Reviewing The Novel No Name Woman English Literature Essay

Reviewing The Novel No Name Woman English Literature Essay Kingston and Tan, both of stereotypical immigrant background, use their memories of deceased mother to build credibility in their respective articles. In Tans Mother Tongue, major themes of language and identity throughout the essay revolves around how the mothers past lives in china affect their daughters lives in this country; just as the daughters childhood experiences effect their identities and adult lives. Likewise, Kingston uses a similar approach by introducing the mother character early on in the essay, with the narrators mother telling her a story which she must never repeat about the aunt she never knew. However, unlike Tans descriptive approach on mother-daughters daily lives, Kingston focuses on the clear parallel between her aunts tragedy and her own deprivations as the daughter of immigrants: the repression of sexuality, individuality, and generational shame. Despite their differences, the power of the spoken and written word is the common theme which gave birth to its relative themes in both respective articles. Being a talk-story meant to be kept silence, No Name Woman is written instead of spoken; Mother Tongue revolves around the narrator and her mothers spoken English, and again, is written instead of spoken. Stylistically, No Name Womans distinctive accomplishment lies within the cross boundaries between genres, dictions, styles, between fact and fiction. The narrator makes radical leaps in time and space, spanning over 100 years of Chinese-American history, combining Chinese myth, family history, and American individualism and rebelliousness. On the other hand, being a significant part of Tans childhood, the limitation in language of Tans mother has more or less influence over her writing style. She criticises her past attempt to create wittily crafted sentence that could prove her mastery over the English language, That was my mental quandary in its nascent state. A terrible line, which I can barely pronounce. This explains the lack of imaginative detail, metaphor and personal musings in Mother Tongue, in which was exerted strongly in Kingstons work. However, it is the simplicity of Tans language that evoke an emotion, a visual image, a complex idea, or a simple truth without the extr avagance of time leaping, non-linear talk-stories to reveal the same emotions, ideas or a simple truth both authors wish to impact on the readers themselves. It is clear that both Tan and Kingston are reaching out to other Chinese-Americans who share their feelings of displacement and frustration. So easy to read., a verdict given by Tans mother upon completion on readings of Tans work, highlights the purpose of Tans essay in increasing the awareness of language in family, home, peer, and work communities: allowing English literatures not only accessible to mainstream Americans, but also the minorities of limited English comprehension. Being a product of the sixties, No Name Woman contains traces of the civil right and womens liberation movements of that time, where Kingston proposes: Women in the old China did not choose. Some man had commanded her to lie with him and be his secret evil she obeyed him. However, it is her struggle to make sense of her mothers story according to her mothers traditional Chinese code of beliefs, that she shares her questions and concerns directly to Chinese-Americans: Chinese-Americans, when you try to unde rstand what things in you are Chinese, how do you separate what is peculiar to childhood, to poverty, insanities, one family, your mother who marked your growing with stories, from what is Chinese? What is Chinese tradition and what is the movies? Having to state that, as an immigrant story for a nation of immigrants, both Kingston and Tans work are nevertheless intended as well for a mainstream audience. The lives Kingston and Tan have to battle through are interesting ones. The opening words of The Woman Warrior set the tone for much of the rest of the memoir, You must not tell anyone, my mother said, what I am about to tell you In fact, after being silence all her life, Kingston becomes a rebellion of sorts by breaking the silence and asserts power over those who have held her back. Such form of rebellious nature is nevertheless expressed in Tans Mother Tongue as she breaks stereotypic cycle surrounding Asians, Fortunately, I happen to be rebellious in nature and enjoy the challenge of disproving assumptions made about me. However, such depiction of unique experience in literature, as present in both Kingston and Tans work, can arguably be deemed reprehensible for its threat to distort Chinese-American reality. As the subject is forbidden, Kingston knows nothings about her aunt beyond the broad details of the story. This presents us with a dichotomy of the ambiguous nature of talk- story a blend of the real and fantasies. Similarly, Tan makes generalisation of the English spoken in other Asian-American families, not to mention her emphasise on math and science, in which Tan describes as what happened to me, not what happened to every Asian-American. The confusion and ambivalence they feel as the author, who were once the listeners, parallel ours. However, just as Kingston writes of No Name Woman: Unless I see her life branching into mine, she gives me no ancestral help, it enables readers to make allowances for Kingston and Tans reinterpretation of mothers word from their own American perspective, thereby encouraging readers too to alter ideas from each article according to their own perspectives. I believe that each of us was Amy Tan, or Maxine Hong Kingston, in some point of our lives. Whether it is through silence, or through talking, reading both authors pieces is like having a prophetic, riddle-like dream: one cannot help but to be drawn into its stories by their distinctive writing style, concepts of cultural language and identity, and its reflection on the readers themselves. With this comes an important point: sometimes we must be far away from home, or to be separated from our roots somehow, in order to realize and appreciate what we really have.

Tradition in One Day In The Life Of Ivan Denisovich Essay -- One Day i

Tradition in One Day In The Life Of Ivan Denisovich      Ã‚  Ã‚   Explicitly, old habits die hard. People are configurations of time, place, and events preceding their life. History is studied to get a better sense of self and to recognize the contributions of other humans to the world in which we live. Traditions transcend verbally, physically, and emotionally through generations, making it difficult, if not impossible, to ostracize them from our being. In One Day In The Life Of Ivan Denisovich by Alexander Solzhenitsyn, tradition is dissected through the dichotomy of traditional versus post-modernist views portrayed by characters forced to serve, or monitor, time in a Soviet prison camp. Alyosha, Kilgas, and Tiurin live the Russian traditions in an environment oppositional to their native culture.    Alyosha is a Baptist who firmly embraces his religion and accepts his role as a zek. His faith in the Bible maintains his sanity and even inspires his living throughout the day. His discussions with Shukhov involve the purpose for their detainment. "You should rejoic...

Servant Leadership

When we talk about leadership, we refer to people who motivate, influence, and build up relationships, based on trust, respect, and integrity. Servant leaders are people who serve first. So what is Servant leadership? Servant leader ship is â€Å"when people lead at a higher level, they make the world a better place, because their goals are focused on the greater good† (Blanchard, 2010, p. 261). For example, educators are visionaries who help attain goals, instill value, and develop potential leaders.Educators assist in strengthening and developing the mind and body, so individuals an apply their talents and become great servant leaders in the areas of healing, educating, and inspiring. Around two thousand years ago, Jesus, an educator, exemplified the fully committed and effective servant leader (Blanchard, 2010, IPPP). John C. Maxwell (2007) mentions that Apostle Paul used Jesus as the ultimate example of servant leadership (p. 1472).The book of Philippians, chapter two vers es two through eleven (Philippians 2:2-11, New King James Version), discussed how Paul encourages his audience to be humble and live selflessly; he reminds them of how Christ was the ultimate leader who made the ultimate sacrifice (Maxwell, 2007, p. 1473). Maxwell (2007) goes on to say that Jesus stepped through six levels as He moved downward toward us; he gave up His divine form, He emptied Himself of any rights, He became a man, He became a servant, He was obedient to the point of death, and He died a terrible kind of death (p. 473). Basically, one could say that Jesus relinquished the glory that He had due to the fact that he was deity and He lacked recognition and glory to/by unbelievers while He was on earth. He also took he form of a servant by becoming as a servant to man and He appeared in the form of man so that He could die for our sins. Jesus illustrated true humility in action by humbling himself and becoming obedient unto death which resulted in the humility that He di splayed in willingly going to the cross to accomplish the will of our Father. According to John C.Maxwell (2007), Jesus displayed humility in coming to earth, emptying Himself and assuming the position of a man, taking the form of a abandonment, and by becoming mortal and dying (crucifixion) (p. 1470). Apostle Paul lams that all effective leaders must live such a selfless life and that Jesus is an example of what servant leadership actually is (Maxwell, 2007, p. 1470). In a 1970 essay Robert Greengage states that servant leaders are servants first and leaders later (Degrade, Tillie, & Neal, 2001). Ken Blanchard states leadership has two parts, â€Å"vision and implementation. The visionary role is the leadership aspect of servant leadership and implementation is the servant aspect of servant leadership (Blanchard, 2010 p. 262). In the visionary role, leaders must communicate the session values and beliefs the organization stands for and how organizational values encompass the indiv idual value of its members (Blanchard, 2010, p. 262). Once people are clear on where they are going, the task of implementation kicks in. It answers the question, â€Å"How do you make the vision happen† (Blanchard, 1991)?The biggest thing leaders need in order to become a servant leader is to get their egos out of the way. Leaders who are self-serving see themselves as the center of the feel good about their self and will either hide and hope that no one notices them ND/or overcompensate and go out to try to control their environment (Blanchard, 2010, p. 274). On the other hand, servant leaders usually have high self-esteem and have no problem giving credit to others. They want to help their people achieve their goals through teaching and coaching individuals to do their best; they achieve this through developing certain characteristics.The ten major characteristics of servant leadership are: listening, empathy, healing relationships, awareness, persuasion, conceptualization , foresight, stewardship, commitment to human resource placement, and commitment to building community (Nab, 2011). Without being knowledgeable of your talents, you cannot move forward without failure. Knowledge is control and great leadership starts with direction. Strengths of Servant Leadership The strengths of servant leadership includes self-awareness, morals, concern for others, and simplicity (Four Needed Strengths, 2011, p. ); all of which has its contributions to organizational development. Self-awareness is vital to servant leadership. Individuals already have the influence of cultural concepts of leadership resent in their lives so being self-aware of those influences will help the individual to combat them. According to Four Needed Strengths (201 1), servant leaders need to take the time to listen not only to themselves but to others as well; they must take the time to peel the layers back of their character to know who they are and what they stand for (p. 1) which takes me to the next strength, morals.Morals tie heavily with self-awareness and any leader needs to have morals and a strong sense of ethics (Four Needed Strengths, 2011, p. 1). The ethics, morals, values, creditability, and integrity that one possesses should drive their actions and how they lead but without them, large shadows will impact how they lead. The next strength is concern for others. Having concerns for others is about putting the need of others before your own needs. Servant leadership is about serving others over self-interest so servant leaders are less likely to practice self-serving behaviors which are behaviors that hurt others.Four Needed Strengths (2011) noted, â€Å"If you want to take servant leadership seriously you must first have concern for the needs of those that you lead with a servant's heart (p. 1). The last strength that I'm going to discuss is simplicity. Since the goal of servant leadership is to serve others that should be the main shared vision for ev eryone who is doing it. According Four Needed Strengths (201 1), by keeping it simple you can navigate back to the shared vision goal; keeping the aim simple and focused (p. 1).Instead of the traditional leadership style of dominating subordinates, servant leadership empowers subordinates and inspires them to perform; it places great importance on teamwork and building relationships. It also contributes to the all-around development of the employees. The servant leader remains patient, is forgiving, and always looks for the good in others (Nab, 2011). Again, this contributes to the all-around development of the employees. Weakness of Just as we have strengths in the belief of servant leadership, there are also weaknesses that we should stay away from.To be a servant leader and have no sense of direction or integrity is purposeless and a weakness. Sadly, a servant leader doesn't always lead by example, and many people are not influence by their purpose, of being a servant leader, you want understand the direction in which you must go as leader. The decision to act with selfishness, in fear, or without compassion is another weakness. It remains to be seen whether mankind can avoid the negative impact of rebellious individuals who refuse to be servant people.Some critics would argue that servant leadership has a too soft approach and unsuited for a competitive environment. They feel that serving leads to a situation where accountability or responsibility gets diluted. Others feel that when the company is faced with issues of downsizing, servant leadership would fall flat on its face because servant adhering thrust on human resource development. All members may not be on board with the commitment to building community among the team members and would prefer personal lives and work separate (Nab, 2011). Servant Leadership Servant Leadership What is it? The phrase â€Å"Servant Leadership† was coined by Robert K. Greenleaf in The Servant as a Leader, an essay he first published in 1970 (â€Å"What is servant,† ). The servant leader serves first, while aspiring to lead second. The servant leader serves the people that he or she leads, implying employees are an end in themselves rather than a means to organizational purpose or bottom-line. Servant leadership is meant to replace a command and control, top-down, model of management. Servant leadership encourages collaboration, trust, foresight, listening, and the ethical use of power and empowerment.A few famous examples of servant leaders are George Washington, Gandi and Caesar Chavez. Key Principles In a publication released by Nova Southeastern University, 10 principle characteristics were identified of servant leadership (â€Å"Leadership development -,† 2007). 1. Listening Listening skills are vital for all leadership styles. Serv ant leaders make a deep commitment to intently listen to others. They seek to identify the will of a group or individual and listen to what is being said. 2. Empathy It is important to understand and have compassion for others.People need to feel accepted and recognized for their unique qualities. Leaders must assume the good intentions and not reject them as people. 3. Healing Learning to heal is a powerful force for transformation and integration. A greatest strength of servant leaders is the potential to heal one’s self and others. 4. Awareness General awareness, especially self-awareness, strengthens the servant leaders. 5. Persuasion Leaders rely on persuasion rather than positional, authoritative, decision making. Seeking to convince others, rather than coerce, is a goal of the leader. 6. Conceptualize Dreaming great dreams† is an ability that must be self-nurtured in a leader. The ability to look at a quandary from a conceptualizing perspective means a leader mus t think beyond everyday realities. Leaders must seek balance conceptualization and day to day focus. 7. Foresight Foresight enables a leader to capitalize on lessons learned from the past, realities of the present and a likely outcome of a decision. 8. Stewardship Greenleaf’s view of all institutions was one in which CEO’s, staff, directors and trustees all play significant roles in holding institutions in trust for the greater good of society. . Commitment to the Growth of People Leaders believe people have an intrinsic value beyond tangible contributions as workers. As a result, genuine interest in the spiritual, professional and personal growth of all employees is demonstrated. 10. Building Community Leaders seek to identify a means for building a sense of community among those who work in a given institution. Differences from Other Styles In the approach on general leadership characteristics, the fundamental difference is authentic leaderships strive to be â€Å"r eal†, whereas servant leaders strive to be â€Å"right. Servant leadership is a style that lays down a set of characteristics that all leaders are supposed to emulate to attain success, and tries to shape the character and personality of the leader. On the other hand, authentic leaders tend to rely on their own unique set of experiences and style that has been learned and developed throughout their career. The main difference between servant and authentic styles, when applying into practice, is the serving of others. One of the primary applications is to give priority to the interest of others.Servant leaders exercise their duty by fulfilling needs, aspirations and duties of those in their organization. Authentic leaders don’t put much emphasis in responding to the needs or desires of others. Servant leaders’ style recommends listening, persuading, and empathy when approaching difficult situations, even in times of crisis. Authentic leaders are proactive and ada pt their style to the situation. These leaders can be inspiring in one situation and tough about people related issues in another (Nayab, 2010). Strengths/Weaknesses (Nayab, 2011) Strengths 1. Contribution to organizational development.Leaders proactively set the way, and will inspire subordinates to perform by empowering them to follow. Such inspiration leads to collective efforts, creating a synergy. 2. Contribution to the all-around development of the employee. The leader helps employees attain physical and intellectual vitality and fitness, allowing them to lead balance lives. 3. Servant leadership’s value based approach helps organizations in the business environment where values, empowerment, and commitment play a big role in success. Weaknesses 1. The soft approach does not fit well into a competitive environment.Servant leaders may lag behind those other styles better suited for a competitive environment. Accountability and responsibility may get diluted. 2. Does not always work or resolve issues related to employee-organization fit. A primary function of all leaders is to match candidates with organization objectives. Servant leaders put the individual’s goals/needs as the primary concern. 3. Building a sense of â€Å"community† among team members may not fit well for all members. Many wish not to share personal lives or aspirations with others at work. Personal ReflectionServant leadership may apply best in certain situations such as politics or association management. But in its purest theory, I am not convinced servant leadership is a practical leadership style 100% of the time, for any type of business. It does have many qualities that I agree with, and practice a large extent of the time. For example, I view everyone I work with as a customer. I see it as my responsibility to help them achieve success in their role. It is my duty to provide them with every resource needed in order to succeed, and it is their duty to tell me w hat they need.Sometimes, that includes a holistic approach, and sometimes it is as simple as acquiring a printer for them. I tread lightly when personal life problems present themselves, however. I will assist in providing direction for an employee to get the help they need, such as an EAP program, or a Pastor in our ministry development initiative. On the other hand, it is also my duty to provide corrective action, redirection, or other forms of performance feedback when employees stray from goals, objectives, vision, mission or values. As I mentioned, a part of my management style is to serve the needs of subordinates.I can’t deny it isn’t entirely for unselfish reasons. I use it as a motivational tactic to achieve positive outcomes. However, I am sincere in my communications in order to build trust. Good managers put the needs of others ahead of their own. However, good managers cannot put subordinate needs ahead of customers, organizational needs or stakeholder nee ds. Blending all styles of leadership and adapting to unique situations or people will produce positive outcomes in the long run. However, it is my opinion holding true to only one style of leadership may cause problems for the organization, or an individual manager.References: 1. What is servant leadership?. (n. d. ). Retrieved from http://www. greenleaf. org/whatissl/ 2. Leadership development – Servant Leadership. (2007, August 1). Retrieved from http://www. nova. edu/studentleadership/development/servant_leadership. html 3. Nayab, N. (2010, June 8). Servant leadership vs. authentic leadership: What are the differences?. Retrieved from http://www. brighthub. com/office/home/articles/73574. aspx 4. Nayab, N. (2011, May 25). Servant leadership theory – strengths and weaknesses. Retrieved from http://www. brighthub. com/office/home/articles/73511. aspx? cid=parsely_rec Servant Leadership Servant leadership is both a leadership philosophy and set of leadership practices. Traditional leadership generally involves the accumulation and exercise of power by one at the â€Å"top of the pyramid. † By comparison, the servant-leader shares power, puts the needs of others first and helps people develop and perform as highly as possible. While servant leadership is a timeless concept, the phrase â€Å"servant leadership† was coined by Robert K. Greenleaf in The Servant as Leader, an essay that he first published in 1970.In that essay, Greenleaf said: â€Å"The servant-leader is servant first†¦ It begins with the natural feeling that one wants to serve, to serve first. Then conscious choice brings one to aspire to lead. That person is sharply different from one who is leader first, perhaps because of the need to assuage an unusual power drive or to acquire material possessions†¦The leader-first and the servant-first are two extreme types. Between them th ere are shadings and blends that are part of the infinite variety of human nature.† â€Å"The difference manifests itself in the care taken by the servant-first to make sure that other people’s highest priority needs are being served. The best test, and difficult to administer, is: Do those served grow as persons? Do they, while being served, become healthier, wiser, freer, more autonomous, more likely themselves to become servants? And, what is the effect on the least privileged in society? Will they benefit or at least not be further deprived? â€Å" Advantages †¢This concept is seen as a long-term concept to live and work and therefore has the potential to influence the society in a positive way.†¢The exemplary treatment of employees leads to an excellent treatment of customers by employees of the company and a high loyalty of the customers. †¢There is a high employee identification with the enterprise. †¢An excellent corporate culture is develo ped. †¢Leaders of a company define themselves by their significance to the people. †¢Servant Leadership can be used as a principle to improve the return on investment of staff, in all economic sectors. Managers who empower and respect their staff get better performance in return. Disadvantages†¢Servant Leadership is seen as a long-term application and therefore needs time for applying. †¢Lack of authority: Servant leadership can actually lead to a minimization of the authority of the subject manager and the overall management function in the business. When employees see their manager catering to their needs in an extreme manner, they are less likely to view him as an authoritative figure. If top management wants front-line mangers to push employees to better performance, it is difficult for the servant manager to step back into this role as a more dominant figure.†¢Demotivating: Servant leadership may lead to demotivation of employees, who then produce fewer results over time. It is comparable to a parent-child relationship in which the parent bails the child out of trouble by constantly stepping into to fix things or to do the work for the child. When employees believe their manager will step in to take care of any needs they have or to resolve issues that arise, they are more tempted to sit back and exert less effort in producing quality and put less thought into resolving issues or conflicts.†¢Limited vision: Leaders at all levels of a business are distinct from regular employees by their role of developing vision and providing direction. A manager needs to have some level of detachment from his employees so he can explore new opportunities, brainstorm ideas, resolve problems and formulate a picture on where his department, store or business is headed. Only by having this separation from employees can managers focus on vision and then step in to articulate the vision by providing direction to employees. Servant Leadership Servant Leadership What is it? The phrase â€Å"Servant Leadership† was coined by Robert K. Greenleaf in The Servant as a Leader, an essay he first published in 1970 (â€Å"What is servant,† ). The servant leader serves first, while aspiring to lead second. The servant leader serves the people that he or she leads, implying employees are an end in themselves rather than a means to organizational purpose or bottom-line. Servant leadership is meant to replace a command and control, top-down, model of management. Servant leadership encourages collaboration, trust, foresight, listening, and the ethical use of power and empowerment.A few famous examples of servant leaders are George Washington, Gandi and Caesar Chavez. Key Principles In a publication released by Nova Southeastern University, 10 principle characteristics were identified of servant leadership (â€Å"Leadership development -,† 2007). 1. Listening Listening skills are vital for all leadership styles. Serv ant leaders make a deep commitment to intently listen to others. They seek to identify the will of a group or individual and listen to what is being said. 2. Empathy It is important to understand and have compassion for others.People need to feel accepted and recognized for their unique qualities. Leaders must assume the good intentions and not reject them as people. 3. Healing Learning to heal is a powerful force for transformation and integration. A greatest strength of servant leaders is the potential to heal one’s self and others. 4. Awareness General awareness, especially self-awareness, strengthens the servant leaders. 5. Persuasion Leaders rely on persuasion rather than positional, authoritative, decision making. Seeking to convince others, rather than coerce, is a goal of the leader. 6. Conceptualize Dreaming great dreams† is an ability that must be self-nurtured in a leader. The ability to look at a quandary from a conceptualizing perspective means a leader mus t think beyond everyday realities. Leaders must seek balance conceptualization and day to day focus. 7. Foresight Foresight enables a leader to capitalize on lessons learned from the past, realities of the present and a likely outcome of a decision. 8. Stewardship Greenleaf’s view of all institutions was one in which CEO’s, staff, directors and trustees all play significant roles in holding institutions in trust for the greater good of society. . Commitment to the Growth of People Leaders believe people have an intrinsic value beyond tangible contributions as workers. As a result, genuine interest in the spiritual, professional and personal growth of all employees is demonstrated. 10. Building Community Leaders seek to identify a means for building a sense of community among those who work in a given institution. Differences from Other Styles In the approach on general leadership characteristics, the fundamental difference is authentic leaderships strive to be â€Å"r eal†, whereas servant leaders strive to be â€Å"right. Servant leadership is a style that lays down a set of characteristics that all leaders are supposed to emulate to attain success, and tries to shape the character and personality of the leader. On the other hand, authentic leaders tend to rely on their own unique set of experiences and style that has been learned and developed throughout their career. The main difference between servant and authentic styles, when applying into practice, is the serving of others. One of the primary applications is to give priority to the interest of others.Servant leaders exercise their duty by fulfilling needs, aspirations and duties of those in their organization. Authentic leaders don’t put much emphasis in responding to the needs or desires of others. Servant leaders’ style recommends listening, persuading, and empathy when approaching difficult situations, even in times of crisis. Authentic leaders are proactive and ada pt their style to the situation. These leaders can be inspiring in one situation and tough about people related issues in another (Nayab, 2010). Strengths/Weaknesses (Nayab, 2011) Strengths 1. Contribution to organizational development.Leaders proactively set the way, and will inspire subordinates to perform by empowering them to follow. Such inspiration leads to collective efforts, creating a synergy. 2. Contribution to the all-around development of the employee. The leader helps employees attain physical and intellectual vitality and fitness, allowing them to lead balance lives. 3. Servant leadership’s value based approach helps organizations in the business environment where values, empowerment, and commitment play a big role in success. Weaknesses 1. The soft approach does not fit well into a competitive environment.Servant leaders may lag behind those other styles better suited for a competitive environment. Accountability and responsibility may get diluted. 2. Does not always work or resolve issues related to employee-organization fit. A primary function of all leaders is to match candidates with organization objectives. Servant leaders put the individual’s goals/needs as the primary concern. 3. Building a sense of â€Å"community† among team members may not fit well for all members. Many wish not to share personal lives or aspirations with others at work. Personal ReflectionServant leadership may apply best in certain situations such as politics or association management. But in its purest theory, I am not convinced servant leadership is a practical leadership style 100% of the time, for any type of business. It does have many qualities that I agree with, and practice a large extent of the time. For example, I view everyone I work with as a customer. I see it as my responsibility to help them achieve success in their role. It is my duty to provide them with every resource needed in order to succeed, and it is their duty to tell me w hat they need.Sometimes, that includes a holistic approach, and sometimes it is as simple as acquiring a printer for them. I tread lightly when personal life problems present themselves, however. I will assist in providing direction for an employee to get the help they need, such as an EAP program, or a Pastor in our ministry development initiative. On the other hand, it is also my duty to provide corrective action, redirection, or other forms of performance feedback when employees stray from goals, objectives, vision, mission or values. As I mentioned, a part of my management style is to serve the needs of subordinates.I can’t deny it isn’t entirely for unselfish reasons. I use it as a motivational tactic to achieve positive outcomes. However, I am sincere in my communications in order to build trust. Good managers put the needs of others ahead of their own. However, good managers cannot put subordinate needs ahead of customers, organizational needs or stakeholder nee ds. Blending all styles of leadership and adapting to unique situations or people will produce positive outcomes in the long run. However, it is my opinion holding true to only one style of leadership may cause problems for the organization, or an individual manager.References: 1. What is servant leadership?. (n. d. ). Retrieved from http://www. greenleaf. org/whatissl/ 2. Leadership development – Servant Leadership. (2007, August 1). Retrieved from http://www. nova. edu/studentleadership/development/servant_leadership. html 3. Nayab, N. (2010, June 8). Servant leadership vs. authentic leadership: What are the differences?. Retrieved from http://www. brighthub. com/office/home/articles/73574. aspx 4. Nayab, N. (2011, May 25). Servant leadership theory – strengths and weaknesses. Retrieved from http://www. brighthub. com/office/home/articles/73511. aspx? cid=parsely_rec