Business Policy and Strategic Management Essay Example | Topics and Well Written Essays - 250 words - 1

Business Policy and strategical Management - Essay ExampleAt a time when people are struggling to compensate their bills Starbuck $4 coffee appears to be a luxury in comparison to say, Dunkin Donuts $2 coffee. Secondly from piece 1 we do not see Starbucks coming out as an organization with a wholesome strategy to tackle the competition that is increasing within its industry. Starbucks may be the leading coffee concatenation currently but the threat posed by its biggest competitors is very high. Firstly, its two main rivals are McDonalds and Dunkin Donuts. at bottom the United States, Dunkin Donuts is winning the battle for the no frills, cost-conscious coffee drinker and also the market segment devolve of the ubiquity of Starbucks. In the global arena, McDonalds has more(prenominal) outlets than Starbucks and therefore poses a big threat abroad. Also we cannot break down to mention that McDonalds has $23.5 billion in revenue as compared to Starbuckss $9.8 billion (Schwartz 1 ). This implies that McDonald could easily deploy more resources targeted towards pulling away consumers from Starbucks. Work cited Schwartz, Ariel. Sustainability Faceoff McDonalds vs. Starbucks. Fast Company 17 May 2010. Web. 24 Mar. 2011.