How do affect and emotions influence decision making processes and how Essay

How do feign and emotions see decision qualification processes and how might this in turn set the design of a specified in - Essay ExampleIf the situation is dangerous or bad, the thought induces a negative action to counter the bad pure tone. Visceral aim of the brain is captured by game arousal or increased adrenaline rush that is associated with danger. To just about people visceral trains dominates reflective train of the brain. A behavioral level of the brain is concerned with daily behavior of an individual and is often unconscious. It is associated with durability and pleasure of doing or using something. This level of the brain can be enhanced or subdue by the reflective layer of the brain but it can influence the visceral level. The third level of the brain is reflective level. Reflective level is contemplative and concerns itself with rationalization and intellectualization. It does not control the behavior now because it does not have direct access to sensory input. It controls behavior in promptly by influencing the behavioral level of the brain and competes with visceral level. Affect and emotions are critical in decision making. This is because they influence decision making process in various ways. People authorise decision based on both fast and expected emotions. First, immediate emotions affect decision on the basis of good or bad experiences at that particular time when decisions are made. nimble emotions are affective and affect decision making directly or indirectly. Decision making can be influenced directly as they are made. For example, if a someone feel fearful at a time when he or she makes decision concerning his treatment approach, he or she is likely to choose a less risky treatment approach even if the most risky option has better results. Emotions can also affect decision made indirectly by changing desirability or probability expectations of an anticipated future result. For example when a patient is feeling hap py, he or she is likely to choose a riskier treatment option that has better future matter as compared with the less risky outcome with poor future outcome (Kattan and Cowen, 2009). Immediate emotions are considered affect program emotions. They disrupt current actions and cognitive inputs making a soul to alter his or her actions. Immediate emotions that influence decision making are categorized into negative and positive emotions. Negative emotions include anger, hate, anxiety, fear, devil and stress. Negative emotions make a person feel out of control. If a person has negative emotions, he or she is likely to make pessimistic, radical and aggressive decisions. Positive emotions include happiness, love, kindness and security. A person with positive emotions is more likely to make optimistic, cooperative and mild decisions. Immediate emotions change outcome or probability perceptions as well as the quantity and quality of processing relevant facts and signs for decisions. Second ly, expected emotions influence decision making. The emotional outcomes associated with a given decision affect decision making process. Often, people pick out actions that minimize negative emotions and maximize positive emotions. For example, a patient suffering from prostrate cancer whitethorn choose radiation treatment over surgical treatment because surgical treatment is likely to make him impotent. How it influence the design of specified interactive media production First, knowledge is embedded on human emotion, need and cognition space. As a result, the knowledge that is embedded in human emotion dictates persons